How to Build a Personal Brand That Opens Doors You Didn’t Know Existed
Welcome to Linked And Lift, your weekly guide to purposeful living and thriving careers for entrepreneurs and busy professionals! Each week, you get research-backed insights and practical strategies to help you lead with clarity, grow with intention, and find balance.
Fun Fact: Branding isn’t just for businesses.
Did you know that the original LinkedIn tagline was “Relationships Matter” when it launched in 2003? Nearly two decades later, LinkedIn has over 930 million members, proving that the power of relationships is timeless.
Today, we’re diving into the art of building a personal brand—a strategic, intentional way to stand out and unlock doors to career opportunities, partnerships, and growth.
What’s in store:
Why personal branding is no longer optional.
The three pillars of an unforgettable personal brand.
Actionable steps to craft your brand’s story today.
Read Time: 6 minutes
Are You a Hidden Gem or a Shining Star?
Think personal branding is just for influencers or CEOs? Think again.
In 2025, your personal brand isn’t optional.
It’s your professional handshake before you even walk into the room.
Whether you're an entrepreneur, corporate professional, or freelancer, your personal brand shapes how others perceive you and the opportunities you attract.
Let’s uncover how to craft a personal brand that amplifies your voice and positions you for the opportunities you deserve.
The 3 Pillars of a Magnetic Personal Brand
➡️Clarity: Know Your Unique Value
Can you sum up your strengths, values, and expertise in one sentence?
If not, it’s time to define your personal value proposition.
Example: “I help startups scale by crafting data-driven growth strategies that deliver measurable results.”
➡️Consistency: Show Up and Be Recognizable
Whether it’s LinkedIn posts, speaking engagements, or workplace interactions, consistency builds trust. Ensure your tone, visuals, and message align.
Pro Tip: Use the same professional head shot and bio across platforms for cohesion.
➡️Connection: Build Relationships That Matter
A brand without an audience is like a billboard in the desert. Engage with others by sharing insights, asking questions, and offering support.
Focus on giving value first, whether through mentorship, content, or thoughtful interactions.
Action Plan: Start Building Your Brand Today
Audit Your Digital Presence:
Google yourself. What do people see?
Polish up your LinkedIn, social media, and portfolio.
Define Your Expertise:
What do you want to be known for?
Pick a niche where you can shine.
Craft Your Elevator Pitch:
Develop a 30-second intro that highlights your skills, passions, and goals.
Start Sharing Your Story:
Post thought leadership content, lessons learned, or industry insights on platforms like LinkedIn. Authenticity wins.
Invest in Your Growth:
Attend workshops, earn certifications, or hire a coach to refine your skills and boost credibility.
Network Intentionally:
Join relevant groups, participate in discussions, and build genuine connections.
Ask for Feedback:
What do colleagues and friends see as your strengths?
Use their insights to refine your brand.
PRODUCTIVITY BOOSTER
Canva’s AI Tools for Personal Branding
Building your personal brand just got easier. Canva’s AI tools help you design logos, social media templates, and portfolios in no time.
Here’s how Canva can help:
Quickly design a polished, professional portfolio with AI-generated templates.
Create a custom logo that matches your personal style.
Make branded visuals for LinkedIn or presentations in seconds.
Ready to elevate your personal brand?
👉 Check Canva’s complete guide to personal branding here.
Around the Web
Career: LinkedIn’s new feature lets users add multimedia to showcase skills in action.
Innovation: Adobe launches generative AI tools tailored for personal branding and storytelling.
Leadership: Harvard Business Review explores how leaders can build “transformational” personal brands.
Linked And Lift Picks
Book: Show Your Work! by Austin Kleon. A guide to sharing your expertise authentically.
Podcast: WorkLife with Adam Grant on navigating career turbulence and rethinking approaches to finding and landing a job. [Transcript]
Quote: “Your brand is what people say about you when you’re not in the room.” — Jeff Bezos
What’s Your Take?
👉 Vote here and see live results in next week’s edition!
Last week’s Poll results:
What’s your biggest decision-making struggle?
Fear of making the wrong choice: 7%
Overanalyzing options : 64% ✨
Lack of clarity on what I want: 14%
Time pressure to decide : 14%
Closing Thought
You are your own best advocate.
Building a personal brand isn’t vanity; it's a necessity.
It’s about owning your story, showcasing your value, and unlocking opportunities you never thought possible.
So, what’s your first step?
Pick one action today and commit.
Whether it’s polishing your LinkedIn profile or writing your first post, you’re building a foundation for a career that’s not just successful but deeply fulfilling.
My Personal Story.
When I started building my personal brand on LinkedIn in 2023, I remember how hard it was to figure everything out from scratch. I felt completely overwhelmed. At that point, I had no likes, no followers, and no idea where to begin. Now I have 86K+ followers.
It took a lot of trial and error to discover what worked, and I know how frustrating it can be to put in effort and feel like you’re not gaining traction.
That’s why I’m committed to helping ambitious and empathetic women go from feeling invisible, stuck, and unsure about showcasing their expertise on LinkedIn to feeling empowered and confident in sharing their skills and stories with the world.
By crafting a step-by-step strategy rooted in authenticity, clarity, and consistency, I help women:
Establish themselves as authorities in their field,
Expand their reach, and
Attract clients they genuinely want to work with.
If this resonates with you, I want to hear from you.
I’m currently working on a research project to learn more about the experiences of other women using LinkedIn. I’d love to hear about your challenges and see if I can help.
👉 Book a free 30-minute call with me here.
Véronique
I Want to Hear from You!
How’s your week going?
✉️ What’s one action you’ll take to start building your personal brand?
Hit reply and let me know!
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Meet the Writer
Founder, Linked And Lift
A dedicated advocate for healthy workplaces, offering research-backed strategies on leadership, personal and professional growth, and burnout prevention to help you thrive in your career and life.