8 Hidden Lessons That Help You Post on LinkedIn Without Fear of Judgment

(This is how to get in front of the 80% of Decision-Makers who use LinkedIn)

Jun 19, 2025

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A while back, I spoke with a senior leader at a global firm. She had reached out because she wanted help building her personal brand on LinkedIn. She is the kind of person who leads teams, advises clients, and presents to executives with total confidence.

But when we talked about posting on LinkedIn, she admitted:

“I can share my ideas in a boardroom, but putting them online? That feels terrifying.”

She’s not alone.

I’ve heard this from coaches, consultants, founders, and top performers - brilliant offline, but hesitant to show up online.

And I get it.

Posting on LinkedIn doesn’t just feel public. It feels exposed. Like stepping into a spotlight you didn’t ask for.

But here’s what I always tell them before they start posting:
That fear is normal.
It means you care.
It means you want to get it right.
But it doesn’t have to hold you back.

Because when you start sharing what you know - with honesty and consistency - you don’t just get seen. You build trust, connection, and opportunity.

In fact, with 80% of LinkedIn users involved in their organization’s decision-making processes, your authentic voice has real impact, and 84% of B2B marketers agree LinkedIn delivers the best value for building professional opportunities.

So how do you move through the fear?

Here are 8 lessons that have helped my clients turn things around - and they can help you too, even if you still feel a little shaky.

1. Everyone feels it - acknowledge it anyway

Before the first post. Before the first “like.” Before the first comment.

That nervousness you feel?
That’s not a sign you’re doing something wrong. It’s a sign you’re about to grow.

Most successful LinkedIn creators didn’t begin with confidence.
They began despite the discomfort.

Normalize it. Name it. And then keep going.

2. Your self-talk shapes your spotlight

Fear doesn’t come from the audience.
It comes from the script running in your own head.

“I’m not expert enough.”
“What if someone disagrees?”
“Who do I think I am?”

These thoughts don’t go away on their own. You have to interrupt them.

Instead, say this:
“I have something valuable to say.”
“I’m here to help, not to be perfect.”
“My voice belongs in this room.”

You’re not faking it. You’re remembering it.

3. Don’t try to impress. Try to help.

The moment you stop trying to prove something and start trying to offer something, everything changes.

Helpful > impressive.
Human > polished.
Genuine > viral.

You don’t have to change the world with every post.
Just help one person see it a little clearer.

4. Tiny actions beat big plans

You don’t have to write a viral think piece to start.

Try this:

Comment on a post you admire
Share a small lesson from your day
Post a quote that made you think - and say why

What matters is showing up consistently.
The confidence comes after the action, not before it.

5. Ask for feedback, not permission

You don’t need the approval of everyone on LinkedIn.

But a little encouragement from someone you trust? That can go a long way.

Share a draft with a mentor. Ask a colleague what they found helpful.
The right people won’t judge you. They’ll help you sharpen your voice.

6. Your flaws are features

Spoiler: no one on LinkedIn is perfect.
Not even the ones with blue check marks or 50,000 followers.

In fact, the people we admire most are often the ones willing to share their missteps, their lessons, their realness.

Perfection isn’t relatable. Vulnerability is.

7. You are not for everyone - and that’s good

Trying to please everyone is the fastest way to connect with no one.

Your voice won’t resonate with everyone. But it will resonate with someone - deeply.

Post for them. Not for the critics, or the imaginary board of advisors in your head.

8. Judgment isn’t about you

If someone judges you for showing up online with intention and care, that’s not a reflection of your worth. It’s a mirror of their own insecurity.

The people who inspire you? They’re not judging you.
They’re rooting for you.

Be the kind of person who roots for others, and let those people find you too.

Final Thought

You don’t have to be fearless to build your brand.
You just have to be brave - just long enough to press "post."

Because someone out there is searching for a voice like yours.
But they’ll never find it if you keep it tucked away.

So start today.
Not when you’re more confident.
Not when your profile is perfect.
Not when you “have more time.”

The only way to silence the fear of judgment… is to show up anyway.

Start now.
Even if your hands shake. Even if your voice trembles.

Because your message matters.

And LinkedIn is just another room where you belong.

This Is How I Can Help You

Is Your Presence Reflecting Your Expertise?

After growing my own LinkedIn to 100K+ followers, I now work with women who’ve spent years building deep, meaningful work, but feel like their presence doesn’t match the depth of what they offer.

If you’re ready to lead with clarity, signal quiet authority, and make your impact as visible as your expertise, Visible Impact™ is for you.

→ Apply here to join the next round.

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Let’s make your voice as clear and compelling as your mission.

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